A pen, a ball, and an idea that goes a long way.
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One day, minimal crew, I ran the camera myself. We shot stills on the side. Talent, a cricket ball, a golden pen, a location. That was pretty much it.
But the idea was strong. A teacher can shift perspective, can push a kid to think bigger, to reach further. We turned that into something visual. The pen becomes a rocket, the ball a planet, and suddenly it opens up into something much larger.
What I like about it is the scale of the idea versus how we made it. It feels big, but it’s built out of almost nothing. A bit of fire, some movement, careful grading, strong editing, and it starts to carry real weight.
It’s a good reminder. You don’t always need a big production to make something work. Sometimes the constraint is the thing that sharpens it.
If it feels set up, it’s already lost
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Shot over two days for McCain, balancing clarity and honesty. The outdoor heroes are clean and readable, strong expressions that land instantly on a billboard. The wider library leans the other way, quieter, more intimate, the kind of moments you catch just before or after something happens.
Natural light, minimal styling, and a loose approach with the talent. Kids sharing, grabbing, reacting. Nothing pushed, nothing overworked. Just enough control to hold the frame, but still let it feel like it’s unfolding in front of you.
