High-end commercial work is still very much the core of what I do.

Alongside that, I also shoot branded content, social campaigns, interviews and product-driven work that often needs to move faster and work harder across multiple platforms.

The productions are usually leaner. Smaller crews, tighter timelines, more direct execution. I often shoot stills and motion together, keeping the process efficient and visually aligned.

But the approach itself doesn’t really change. The work still needs to feel human, well observed and properly crafted. Whether it’s a large campaign or a smaller content piece, quality is still the constant.

Clients include Westpac, Specsavers, Parramatta Light Rail, WorkCover, McDonald’s, IHG Hotels, Westpac Rescue, ReachOut and Domain, among others.