If it feels set up, it’s already lost
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Shot over two days for McCain, balancing clarity and honesty. The outdoor heroes are clean and readable, strong expressions that land instantly on a billboard. The wider library leans the other way, quieter, more intimate, the kind of moments you catch just before or after something happens.
Natural light, minimal styling, and a loose approach with the talent. Kids sharing, grabbing, reacting. Nothing pushed, nothing overworked. Just enough control to hold the frame, but still let it feel like it’s unfolding in front of you.
Clear when it needs to be, real where it matters
Photographed in Hong Kong, adapted for different markets
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This was a campaign we shot for Standard Chartered in Hong Kong, but also across multiple regions. Every setup had to work in different markets, so we shot each image multiple times with different talent. Same frame, same idea, just carefully adjusted so it felt right for each region.
Standard Chartered is an international bank. They focus on private banking, wealth management, and corporate banking, mainly across Asia, Africa, and the Middle East. A big part of what they do is helping individuals and businesses manage, grow, and move money globally. It’s quite a relationship-driven business, less about transactions, more about long-term financial strategy.
What I like about this one is the simplicity. It looks clean and straightforward, but there’s quite a lot behind it. We built a small set, used CGI for the background, and shot everything with a very controlled lighting setup. Everything designed to feel precise, but still natural.
That balance is always the tricky part. We wanted it refined, but not overworked. Polished and elegant but still real. It’s very easy to push it too far. I think we managed to hold it in the right place here.
In the end, these are big images, but built quite carefully. Nothing shouting, just everything sitting where it should. Clean, considered, and holding its space.
One of the best moments was seeing it take over Forbes Asia.
The campaign wrapped the entire issue, a proper cover wrap, hard to ignore, exactly where it should be.
That felt like a real sign it had landed.
This photographic series explores the waterways of Ku-ring-gai Chase National Park, a landscape that’s deceptively difficult to photograph
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This is a place I keep going back to. I absolutely love it.
The waterways of Ku-ring-gai, where the Hawkesbury meets the sea. It’s only about 25 kilometres from Sydney, but it doesn’t feel like it at all. It’s wild, but still accessible. That’s what makes it special.
I’ve been shooting here for the last five or six years, and it’s actually a really hard place to photograph. In daylight it feels harsh. Shadows drop into black, the water blows out. Most of the time, it doesn’t give the camera much.
But when it all aligns, light, water, mist, the smallest ripples, you get something really special. You can almost capture the quiet that’s been sitting there for thousands of years.
It takes patience, which I don’t mind. A lot of the time I’m just sitting on the boat, waiting. Mostly first light or last light. And I love that you can’t force it. If it’s not right, I go home with nothing.
I shoot a lot, then come back and delete most of it. I don’t retouch these images. If a boat goes through, that’s it, you don’t shoot.
Coming from the commercial world, where everything is built, controlled and fast, this is the opposite. It’s slower, quieter.
There’s something incredibly special about being out there. It still feels untouched. Ku-ring-gai is the second oldest national park in Australia, and was established in 1876 and you can feel that history when you’re sitting there.
Yes, boat traffic can get pretty busy. But head out on a Tuesday morning in winter and you’ve got a very good chance of having one of those beautiful bays in Ku-ring-gai completely to yourself.
There are places where you’re far enough away that you don’t hear anything at all. Down at Bobbin Head you might catch the highway if you really listen. But there are spots where it’s just quiet. Properly quiet. And it’s pretty special.
There’s a calm and a quiet to it, right on the edge of Sydney, and it’s been sitting like that for thousands of years.
Working across multiple film and stills campaigns sharpens that understanding and pushes the work further
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Over a period of time, I had the chance to work across a range of campaigns for Woolworths, including Christmas and Easter TVCs, alongside a broad set of stills. That continuity gave the work real depth. You start to understand not just the visual language, but how the brand speaks, how the creative thinks, and where the nuances sit.
The projects moved fluidly between different territories. Observational, human moments. Food that needed to feel immediate and real. And the build-out of stills libraries designed to carry consistency across a wide range of touchpoints. The aim was always the same. Keep it warm, keep it open, and keep it human. Avoid anything that feels overworked or overly constructed.
It’s a space where performance really matters. The difference between something that feels staged and something that feels lived-in is everything. At the same time, the images need to hold structure and clarity, especially when they scale across large campaigns.
We also built out a large stills library in the same tone, designed to hold consistency across everything.
I’ve always liked working across both film and stills on a project. It keeps the thinking aligned and the output tighter.
Working across multiple projects builds real understanding and benefits both sides. It’s not about loyalty for its own sake, better work comes with it.
Working across multiple projects builds real understanding and benefits both sides. It’s not about loyalty for its own sake, better work comes with it.
One frame does all the talking. Always great to be brought in on a strong idea.
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This was shot on a live TVC set, always a privilege, but it comes with real pressure. You step into a moving machine and the window for stills is incredibly tight.
Space was limited, so it meant working lean and staying nimble. Even assistants had to step out on this one. Multiple formats, separate plates, small elements, all captured without really being able to move much around.
At that point it’s about keeping it simple and getting through it. Experience helps.
I’ve always liked big images built around a strong idea, and this one had it. Simple, slightly absurd, and instantly readable. Exactly the kind of image I enjoy.
Slightly absurd and instantly readable. It’s the art of a strong idea from the creatives, one simple thought carrying a big story. You get it straight away, it makes you feel something, and in this case, hopefully, it makes you laugh. I love briefs like that.
Slightly absurd and instantly readable. It’s the art of a strong idea from the creatives, one simple thought carrying a big story. You get it straight away, it makes you feel something, and in this case, hopefully, it makes you laugh. I love briefs like that.
Seppelt Wines, a stills and film campaign inside the original underground cellars
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Most of the work I do sits across stills and film, and I like when both come together. It allows for a much more cohesive result.
On paper, this was a simple campaign, but it quickly turned into something much bigger. The creative and client wanted to shoot inside the original underground cellars at Seppelt Great Western in Victoria. These tunnels, known as The Drives, aren’t really used in the same way anymore, so just getting access was a job in itself. Limited power, tough conditions, and a lot of gear to move through a pretty unforgiving space.
We initially approached it as a stills campaign, but once we got down there it became obvious how rich the environment was. The texture, the scale, the atmosphere, even the styling, it all had depth. It felt too good to only capture in stills.
So we expanded into motion. What started as print moved into a small film, which felt like the right response to the space and the story.
The winery carries a great history. Mark Twain visited Great Western in the 1890s. Dame Nellie Melba has her champagne bath legend, with the rumour that more bottles came out than went in. And Hans Irvine’s sparkling wine won gold at the 1900 Paris Exhibition. It’s that mix of serious wine history, folklore, and a bit of marketing spin that gives the place its character. We tried to capture all of it.
It felt like too good an opportunity to stop at stills. Moving into film, the camera just ate up the slow motion, all that texture and richness in the space we’d created.
There was something quite magic about being down there. We had a band playing live. Everything happened for real. It was hot, tight, and not exactly friendly. Spider webs everywhere, cables running through the tunnels, a proper grind.
But visually it was incredible. The production and styling were so well considered that every frame felt designed. Texture, depth, layers. Constant candy for the eye.
Easily one of my favourite projects. And honestly, what’s wrong with a bit of job satisfaction.
A real moment, built in camera.
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This is one of those jobs where the obvious approach just didn’t feel right. The safe option would have been to shoot it in a studio, build it in layers, light it perfectly, and retouch it clean. But it would have taken something away.
These are real people. Volunteers. People who step in when things go wrong. The image needed to reflect that.
So we went the other way. One setup, as much as possible in a single frame. Shot outside, in daylight, with very little added lighting.
It’s not without risk. The shoot took time, and with daylight, things can shift. With this many people and this much movement, it can fall apart quickly. But that’s also where it starts to feel real.
It’s a small shift in approach, but it changes everything. You get texture, imperfection, something that feels unforced. It doesn’t feel overproduced, it feels like a moment that actually happened in front of the camera.
That decision to stay in daylight is what holds it together. If this had been built in a studio and heavily retouched, it would have lost that completely.
Connection comes from doing it for real. You feel the energy because it’s happening, not constructed
Connection comes from doing it for real. You feel the energy because it’s happening, not constructed
Presence over polish
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I’ve been fortunate to work across a wide range of automotive brands, from Lexus and Toyota to Audi, Deepal, GWM, VW and BMW, to name a few.
Car photography moves quickly. It’s less about chasing a particular look and more about finding the right approach for each brand and each campaign, the idea, the layout, the intent behind the image.
What matters most is presence. The car has to feel real, it needs a sense of weight to it.
With so much CGI, Photoshop and AI in the mix, it’s easy for things to become a bit overworked or overly polished. That’s when cars can start to lose that sense of weight and feel almost like small scale models.
That’s something I’m always mindful of.
The car has to feel like a car. It either feels real, or it doesn’t. Presence is everything, especially now, when we’re flooded with images.
Cars come alive when they’re actually moving. I love shooting car to car, it’s something you don’t see that often anymore. For me, it shows a car doing what it’s built for, being driven.
The car has to feel like a car. It either feels real, or it doesn’t. Presence is everything, especially now, when we’re flooded with images.
It all depends on the campaign. Sometimes it’s highly constructed, with a precisely lit car. Other times it’s about capturing a more natural moment. The approach is always driven by the idea and the creative behind the campaign.
Performance, presence, character
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I love portrait photography. It’s been a big part of what I do over the years.
I’ve had the chance to photograph a wide range of people, from well-known faces to artists I admire, to everyday people. Some of the work is stripped back and personal, some of it sits in the world of advertising, where things are more constructed and polished.
Portrait photography is a strange thing. Sometimes you have hours of prep and five minutes to shoot. Sometimes you build it carefully, shaping how someone is seen. And other times you’re out somewhere with a paper roll and a single light, and it just happens.
The setup changes, the time changes, the scale changes. But the job stays the same.
At its core, it’s about showing what someone looks like, but more importantly giving you a sense of who they are, how they carry themselves, what they stand for.
I’ve loved those experiences. And to be honest, I rarely forget someone I’ve photographed.
And I think this matters more than ever. We’re in a time where faces can be generated and endlessly manipulated. Choosing to photograph someone properly carries weight. My sense is that it will only matter more as things keep shifting.
You can feel the difference. You just can’t fake it.
A good portrait holds because there’s a real person in front of the camera, and a real person behind it. It’s an exchange.
I had the joy of shooting Barry Humphries as Dame Edna.
Long day, and he wasn’t feeling great, but he held that full Dame Edna smile the entire time.
Right at the end, I asked for one frame as a cranky diva. He loved it.
Apparently one of the very few times he didn’t smile on camera…
We were filming for the ABC Listen app with Sam Simmons and others.
In the middle of the chaos, he slipped away to change.
I caught this in a quiet minute, no fuss, just him.
I loved this shot of Paul Nagy for a piece on how tough the advertising industry can be.
We pushed it visually, using special effects makeup, fake wounds and blood.
A strong, proud portrait, with a hint of what it takes behind the scenes.
I love these images of David Helfgott.
Even a shot of his hands feels like a portrait.
There’s something fragile and wild in them.
The piano strings wrap around him, almost part of him.
I had the chance to work on a campaign for WorkCover.
We photographed people in a stripped back, almost clinical way, simple, direct portraits.
The conversations stayed with me.
Snoop Dogg
I absolutely love this series, shot in a schoolyard on a grey day.
Simple setup, just a backdrop and time with the kids.
Portraits for SBS for Deadline Gallipoli.
Beautifully constructed, built around the characters.